is the leading B2B e-commerce platform for FMCG products in Morocco


Chari.ma is a one stop shop that puts the power of e-commerce in the hands of retailers

The trade market in Morocco tends to be fragmented and informal. Across all the cities of the kingdom, there are around 200 000 informal retailers selling more than 10 billion dirhams worth of merchandise every year. Chari.ma's mission is to meet the needs of these entrepreneurs by making sure they have access to consistent supply of FMCG products as well as financial services. In a few clicks, Chari.ma's app allows them to order products at comptetitive prices, while benefitiating from a free delivery service in less than 24 hours..

Services offered by Chari.ma

Buy & Sell

Chari.ma is the first purchasing body of FMCG products for traditional retailers. Thanks to its e-commerce app, Chari.ma offers the possibility to order products at the lowest prices while benefitiation from delivery in < 24 hrs


Chari.ma has put in place a set of digital communication channels that allow direct contact with local businesses. Any player in the FMCG industry can benefit from this service at any time.

IT Services

Chari.ma has developed a set of "in-house" IT tools to digitalise its end to end supply chain. Thanks to an agile team, Chari.ma can offer a range of features to companies operating in the FMCG industry.

Data Mining

Chari.ma has developped a business intelligence tool to monitor in real time its buy & sell activity in thousands of stores. Acess to this data can allow manufacturers to better understand market trends as well as their customers' consumption habits.


Are you ready to test our app?


Clients' testimonials

MDH Initial investment

200 000

Target retailers

dhs Target average basket

30 Employees in 2020

Our partners


Chari.ma ’s team


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Contact details


Industrial Zone Ouled Saleh, Bouskoura, 25 100, Casablanca, Maroc

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