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Chari.ma

is the Moroccan leader in B2B e-commerce of FMCG products

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Chari.ma is a one stop shop that puts the power of e-commerce in the hands of retailers.

The trade market in Morocco tends to be fragmented and informal. Across all the cities of the kingdom, there are around 200 000 informal retailers selling more than 10 billion dirhams worth of merchandise every year. Chari.ma's mission is to meet the needs of these entrepreneurs by making sure they have access to consistent supply of FMCG products as well as financial services. In a few clicks, Chari.ma's app allows them to order products at comptetitive prices, while benefitiating from a freee delivery service in less than 24 hours..

Services offered by Chari.ma

Buy & Sell

Chari.ma is the first purchasing body of FMCG products for traditional retailers. Thanks to its e-commerce app, Chari.ma offers the possibility to order products at the lowest prices while benefitiation from delivery in < 24 hrs

Marketing

Chari.ma has put in place a set of digital communication channels that allow direct contact with local businesses. Any player in the FMCG industry can benefit from this service at any time.

IT Services

Chari.ma has developed a set of "in-house" IT tools to digitalise its end to end supply chain. Thanks to an agile team, Chari.ma can offer a range of features to companies operating in the FMCG industry.

Data Mining

Chari.ma has developped a business intelligence tool to monitor in real time its buy & sell activity in thousands of stores. Acess to this data can allow manufacturers to better understand market trends as well as their customers' consumption habits.


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Are you ready to test our app?

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Clients' testimonials


MDH Initial investment

200 000

Target retailers

dhs Target average basket

30 Employees in 2020


Our partners

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Chari.ma ’s team

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Follow us on our social networks

Contact details

info@chari.ma

Industrial Zone Ouled Saleh, Bouskoura, 25 100, Casablanca, Maroc

The latest news from

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Our last articles

Follow our news in the national press


  1. Le Groupe Dislog ambitionne de porter ses capacités de stockage à 150.000 m² à fin 2021. Pour ce faire, dans le cadre de sa stratégie de développement et dans la perspective du renforcement de s...

  2. Après l’immobilier avec sarouty.ma, la VTC avec votrechauffeur.ma et la croisière avec macroisiere.ma, vous vous lancez dans la distribution avec chari.ma. Pourquoi ce nouveau projet? ...

  3. « Nous avions besoin d’un pôle qui s’occupe du développement de l’activité E-commerce et digitale », explique Ismail Belkhayat, Administrateur directeur général de Chari.ma. ...


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